this question doesn't have a definitive yes or no answer it really depends on genre of game and the platform. a good example of graphics creating mass market sales are the next gen consoles, the reason most people will buy them is for the jump in graphic quality.
however graphics aren't always the main reason a game sells well. a good example of this is mine craft, this game is more about customisation and creation the graphics aren't particularly spectacular but it is an extremely popular game. gameplay is also a huge factor in sales if a game is fun to play but lacks graphical quality it can still sell well
here is killzone shadowfall it is a launch title for the ps4
here is minecraft
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